ABOUT

Sadé Powell is a Toronto-based Digital Illustrator, Journalist, and Content Creator whose work exists at the intersection of music, pop culture, and contemporary identity.

Since beginning her digital art practice in 2018, Sadé has cultivated a distinct visual language that marries vibrant colour palettes, storytelling and culturally resonant imagery. Her work often reimagines familiar icons and moments through a playful lens that feels new and refreshing. With her art, Sadé aims to spark a sense of joy and whimsy for the viewer.

Raised with a deep love for art but limited representation of Caribbean and queer creatives in the spaces she admired, Sadé understands the power of visibility. Navigating an industry often framed as unstable or inaccessible, she committed to building the kind of creative career she once struggled to imagine. 

Sadé is best known for her Chibi characters of notable figures and characters as well as her signature “Morbid Maiden” portrait series pieces that balances fantasy with emotional depth. Sadé has independently organized and produced two solo exhibitions translating her digital practice into immersive, in-person experiences.

Her client portfolio includes collaborations with the Toronto Raptors, Dairy Farmers of Ontario, Roots Canada, Apple, and MuchMusic. She has also created artworks for the likes of Canadian popstar Tate McRae, One Direction’s Niall Horan, Keith Urban and rapper A Boogie With The Hoodie.

JOURNALIST & CONTENT CREATION

With over ten years of journalism experience under her belt, Sadé has a knack for storytelling that pairs seamlessly with her passion for the arts, fashion, music, fitness and technology. Through her organic engagement with individuals and brands she continues to share impactful narratives with communities across North America. Her resumé includes published works in The Toronto Star, Urbanology Magazine, Liisbeth Media, RnbRadar and Sidewalk Hustle. As well as collaborations alongside brands like Nike, Hennessy Canada, The Toronto International Film Festival and TomTom Spark to create product and experience-based content for online publishing.

Sadé has been able to transfer her skills over to her current position at MuchMusic as an online host (VJ) creating content for the channel on platforms such as Youtube, TikTok, Instagram and Twitter.